CTI, or call tracking information, is a unique identifier that is passed along with each phone call. This identifier allows businesses to track the effectiveness of their marketing campaigns and measure how many of the calls they receive are a result of their advertising efforts. Managed Detection and Response (MDR) services use CTI data to help businesses protect their networks from malicious activity. In this blog post, we will discuss what CTI is and how MDR providers use it to safeguard your business’ data.
What Is CTI?
The term CTI is used in many contexts, but the most common definition refers to a system that enables computers to interact with telephones. The first use of this technology was for call centers where agents could handle customer inquiries without having access to their phone numbers or other identifying information about them. Some examples include: “Hello caller! This is your friendly representative here at XYZ Corporation. Please enter the following information so we can better serve you today.”
What Does CTI Have To Do With MDR?
MDR providers use CTI to track and analyze phone calls that have been placed from or received by a business’ systems. This helps them identify potential threats before they affect your business. For example, if an attacker calls your company and tries to extract information from a representative, the MDR provider would be able to see this call as part of their normal activity monitoring. They would then be able to take steps to protect your data from future attacks.
How Does This Benefit Business?
By using CTI data in the context of MDR services, providers can identify potential threats and take action before they affect your business. The goal is to prevent attacks from happening by detecting them early on in their development stage so that you don’t have any downtime or lost productivity due to a cyber-attack.
It also makes it easier for your employees to stay focused and productive because they won’t have any distractions from their workday while trying to protect themselves against potential threats.
In this blog post, we discussed what CTI is and how MDR providers use it to safeguard your business’ data. We also looked at the benefits that businesses can reap from using MDR services. If you’re interested in learning more about MDR, please don’t hesitate to contact us today. We would be happy to answer any of your questions. Thank you for reading this blog post, and we hope it helped!